#Latest movie releases moviefone movie
Jarecki, who contended that callers were 20 percent more likely to go to a specific movie after hearing the Moviefone ad. Moviefone registers such numbers as 222-FILM, 333-FILM and 777-FILM in different areas of the country.Īudience research has shown that fewer than 50 percent of callers know what movie they want to see, said Mr. In a good week, Moviefone has one million callers nationally the service now covers 10,000 movie screens accounting for 60 percent of movie attendance. Jarecki said was a $10 million advertising campaign while ''paying next to nothing.'' There will be theatrical trailers of the traditional coming-attractions variety, as well as advertising in newspapers nationwide, radio announcements and television spots. To publicize Previews, Moviefone is starting what Mr. ''It will allow studios that don't want to pay the premium for principal-advertiser status to be represented on Moviefone.'' Advertisers will pay a lower flat rate for inclusion in Previews. But thanks to the new Previews technology, ''we now have the flexibility to have more than one advertiser,'' Mr.
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''After all, Moviefone is a free service available for the price of a local phone call, it's not a 900-number pay-per-call service.''Ĭurrently Moviefone charges its advertisers, mostly Hollywood studios, 15 cents a caller. Jarecki, chief executive of Moviefone, said. ''Some people may be annoyed by the ad, but they understand that hearing the ad is part of the deal,'' Andrew R. He referred to the 20-second advertising message that callers must endure before getting movie-theater information. ''Until Previews, Moviefone has been a single-advertiser medium.'' ''This provides us with a way to go to another level,'' said Matthew Ryan, chief executive of Ryan Drossman & Partners Inc., a small agency in Manhattan that in 1990 won Moviefone as its first client. Callers can hear the basic story line of a movie as well as its cast, rating and running time. Starting on Tuesday, however, a new service, called Previews, will enable callers to gain access to capsule descriptions of films. (''If you know the name of the movie you'd like to see - press 1 now.'')įor years, Moviefone has offered a browsing feature that lists titles of available movies. Moviefone, of course, is the nation's largest interactive movie guide and ticketing service, the company that has proffered not only such theater-information numbers as 777-FILM, but also its turbo-voiced movie-message guy. is about to trumpet its new advertising capability.
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ON the last giant movie weekend of the summer, as Hollywood is about to trumpet its Labor Day film releases, Moviefone Inc.